B L Naidu & Sons Pte Limited is a Fijian-owned company, owned and operated by the B L Naidu family, engaged in the importation, wholesale distribution and retail of fresh produce, vegetables and spices throughout Fiji.
B L Naidu & Sons Pte Ltd is a proudly Fijian-owned business, operated and managed by the B L Naidu family. What began as a humble venture in Sigatoka has grown into one of Fiji's most respected names in the import and distribution of fresh produce, vegetables, spices and essential everyday goods.
Our operations span across Fiji, with distribution centres in Suva, Lautoka and Nayawa (Sigatoka), and fully stocked supermarkets in Sigatoka Town and Lautoka (Field 40) — giving us the reach to serve both urban centres and rural communities with consistency and care.
From a single grocery canteen on Valley Road to a nationwide distribution network — our story is Fiji's story.
Founded by the late Mr. Latchmaiya Naidu in Sigatoka's Valley Road.
Started as a small grocery canteen, expanded into importing produce.
Opened a supermarket in Sigatoka Town; expanded distribution across Viti Levu by 1987.
Business passed to Mr. Bala Krishna Naidu, who led a major expansion of the company.
Launched B L Naidu Properties Ltd to manage the family's growing rental property portfolio.
To be the first-class company that best understands and satisfies the needs of customers, employees, and stakeholders.
Through an integrated approach, we are committed to providing the best quality products that exceed our customers' expectations, expanding our product lines, and playing a dominant role in Fiji's economy — backed by continued investment in modern technology and a skilled, innovative workforce.
More than 300 consumer products — from our exclusive house brands to fresh produce, pantry staples and household essentials — imported and distributed across Fiji.
Our flagship house brand — oils, appalam, mixed dhal, seasoning, condensed milk & more.
Soya, oyster and teriyaki sauces for every kitchen.
Premium canned peeled tomatoes and baked beans.
Coconut cream & milk, plus canned tuna in vegetable oil.
Apples, oranges, grapes, potatoes, onions, garlic & seasonal vegetables.
Lentils, rice, spices, canned foods and nuts.
Diamond custard & baking powder, and food colours.
Frozen meats, personal care & hygiene, and pooja (prayer) items.
"Hand in hand to serve you better."
What We Do
We import a broad selection of quality food and household products and efficiently distribute them across Fiji's major cities and towns.
Our supermarkets in Sigatoka and Lautoka offer a welcoming shopping experience, with fresh, diverse products and excellent service.
We prioritise strong relationships with our clients through responsive, personalised support and seamless service.
We maintain strict quality control at every stage — from sourcing to delivery — to guarantee only the best reaches our customers.
Decades of trusted service in Fiji
National distribution reach
Strong family values and leadership
Wide product range, including exclusive lines
Focus on quality, technology and customer satisfaction
Reach us at any of our locations across Sigatoka, Suva and Lautoka — we'd love to hear from you.
Address
Solevu, Queens Highway, Sigatoka
P.O. Box 303, Sigatoka
Phone
+679 707 3173Phone (alt)
+679 650 0834 Get Directions →Address
Nayawa, Sigatoka, Fiji
Phone
+679 707 3173 Get Directions →Address
Lots 7–8, Baka Place, Laucala Beach Estate, Suva
Phone
+679 707 3186 Get Directions →Address
Field 40 Road, Navutu
Lautoka, Fiji
Phone
+679 707 3182 Get Directions →